Crush, Arizona 2019 brought people from all over the nation under one roof. The common denominator was everyone’s love and appreciation for music. Love was spread throughout the weekend, building connection and solidifying relationships.
We witness Emilie Fromm, a Phoenix native, take the EDM scene by storm. Emilie Fromm, a female Dj also known as Blossom, has been captivating the crowd since 2016 when she released her first track, a remix of Goldlinks “ Spectrum.” Since then, Blossom has gained a big following that has lead her to headline at events such a Global Dance Festival, Phoenix Lights, Gold Rush, and Decadence. Her most recent appearance was Crush Arizona, 2019 where she opened the stage for a spectacular night filled with breathtaking performances by Wooli, BTSM, 3LAU, and Alesso.
Blossom’s bright pink hair has become a staple in her career and has made her a recognizable figure in the EDM community.
The Eyerarchy: What or who was the inspiration behind your persona of Blossom?
Blossom: “It was 2015 and I was in music school, and I was trying to think of a DJ name all summer. I was going to HARD Summer at the end of the summer and my best friend Ashley said: “Just wait until the festival and we’ll figure something out.” I have always wanted to go pink so I was dying my hair blonde for a couple of years and decided that I wanted to dye it for the festival. I thought okay, I’ll just do it for two weeks as a temporary dye. I dyed my hair pink, we get there [to HARD summer] and I don’t remember whose set we were at, but Ashley had some friends that came with us. They came up to me and said, “ You know, with that pink hair you look like that powerpuff girl. Blossom?!” And it just kind of stuck. It’s simple, perfect. The
brand came after and it was so organic. I think those are the best names.
The Eyerarchy: How do you interact with fans during and after an event?
Blossom: Online, I try to be as responsive as I can. It’s tough, because I could spend all my time on social media between scrolling and responding. So I have to have a little bit of a balance. At the very least, I really try to communicate with people and be a friendly face and offer advice or support when I can!
The Eyerarchy: Blossom has just recently released her newest singles ‘Up All Night’ and ‘Call Me,’ as well as a DJ mix on Dr. Fresch’s mix series ‘The Prescription.’ She has gained recognition from artists such as Steve Aoki, Dr. Fresch, AC Slater, and Sonny Fodera.
What was the inspiration and creative process behind creating “Up All Night”?
Blossom: I wrote that one about a year ago, when I was first starting to make music my full time gig. I wrote it while I was dog sitting, I was all alone for five days working on stuff. I heard a sample, wrote most of the track and then left it alone. I thought I would never use it again. A couple months ago I thought, you know that’s a good idea. I revisited it, took out all the trap drops and just made it simple and clean. I was really happy with how it came out. Even if you make something that you think isn’t very good, maybe down the road, if there’s one little good idea in it then it’s worth revisiting.
The Eyerarchy: What makes your sound and style different from other female artists?
Blossom: I spend a lot of my time listening to British radio like Rinse FM & BBC Radio 1x, and that has a big influence on what I enjoy playing and hearing. I really like to incorporate a lot of bass house, so maybe what makes me different is my combination of bass house, bassline, and anything with that UK vibe. Certainly in the Phoenix scene, this style sets me apart from other artists. I also really put in a lot of love into my playlists and practice a ton. I spend a lot of time on SoundCloud digging for some new stuff when I play a show or plan a mix. I love playing music people haven’t heard before, since I like to challenge my audience when I perform.
The Eyerarchy: Who were your early inspirations which influence your passion to becoming a Producer and Dj?
Blossom: When I got started I wasn’t really thinking I would be either, really. I was going to parties and seeing guys DJ, and I was listening to that kind of music. I remember one guy playing some early Tchami tracks, and I thought this is so cool… I can’t believe people are playing this out. I bet I can do that. This guy I know, told me about how he went to [ Dubspot Electronic Music Production and DJ School] in New York. I ended up convincing my parents, I went to their LA school for 3 months during the summer between my junior and senior year. The whole time I was just tinkering around, thinking I’m not good at this. Maybe, I’ll end up doing something else in music. I had no context for what being a DJ or Producer was, none of my friends were in it. I had gone to a few festivals, but I was not part of the whole producer scene at all. When I first started it was all kind of fresh. I think that was the best thing for me, I had nothing to compare it to. I was authentically learning how to do this for myself.
The Eyerarchy: You recently performed at Decadence Arizona 2018. What was it like to perform for such a huge crowd?
Blossom: It was CRAZY. Playing that early slot and seeing people come in is really special. I played the first set on the first day, it was like setting the vibe for the whole weekend. It’s kind of like a special role to set the stage for everyone. I couldn’t believe how many people were there. It was incredible and a proud moment and a testament to where hard work can get you.
The Eyerarchy: What is your favorite part of being an EDM Artist? What is your least favorite part?
Blossom: My favorite part is, getting to have fun and do exactly what I love to do (DJing especially)… and it’s my job! I’m ever amazed at how special that is. My least favorite part, is explaining to strangers what I do. I just simplify it, I just say I play at music festivals. They kind of get what that is. Just keep it simple. People always ask if I do birthday parties and I say no. Most people don’t really have much of an idea for what this world is even like, unless you know someone in it.
The Eyerarchy: What are we going to see from Blossom in the upcoming months? New music collaborations, upcoming projects?
Blossom: I have the Miami Music Week show for Night Bass next month. So that’s where I’m heading to next. I’m hoping to start playing some more festivals out of state, that’s really the goal, and I’d love to do more with Night Bass. I have my EP coming out next Friday (Blossom’s Ep was released on Feb. 22, 2019).
Be on the lookout for Blossom who will continue to amaze us with her remarkable talents.
Check out Blossom on Facebook, Instagram, Soundcloud, and Blossom’s website.
